Week 2: Ideation and Previs

My team, Team Future, has been working together over the last week to create a cohesive story. Our commercial, "The Power of Imagination", focuses on the imagination of a young child. The child's drawings are full of magic and bring their toy car to life.

So far, we are drawing reference heavily from Ant-man and the Wasp and Back to the Future for general guidance on look development. For a closer look into our ideas, I've attached our pitch below.

My goal for this week is to focus on the magic particles arising from the sketchbook pages. I added preliminary particles in our previs video just for the sake of showing where they would occur, but they are far from perfect. Our team as a whole will be shooting the background plates and hope to have a more clear and solidified previs as soon as possible.